ROCAN
Social Media Optimization

Stop broadcasting to empty rooms.

95% of your B2B buyers aren't ready to buy today. We build Social Media Optimization (SMO) strategies that keep your brand in their feed and in their head until they are. We turn long-form corporate data into high-retention, platform-native video for LinkedIn, TikTok, and Instagram.

BUYER_STATE/95% OUT_OF_MARKET
CHANNELS/LINKEDIN · TIKTOK · INSTAGRAM
MODE/STAY_IN_FEED
Social Media Optimization / 3 CHANNELS
LINKEDIN
TIKTOK
INSTAGRAM
DIAGNOSTICS

The old B2B playbook is failing.

Three shifts that have made traditional corporate content invisible — and what to do about it.

REACH_COLLAPSE
FAULT_01

Corporate pages are invisible

Algorithms actively suppress text-only corporate broadcast posts. Your company page reach has collapsed — your content is being seen by less than 1% of your followers.

FORMAT_MISMATCH
FAULT_02

Polished means ignored

High-production corporate videos signal an ad. Users scroll past. The algorithm rewards authentic, native-looking content — not boardroom productions.

TRUST_DEFICIT
FAULT_03

AI is untrusted

60%+ of audiences distrust sterile, AI-generated corporate copy. Your buyers can spot a ChatGPT caption instantly — and they scroll past it.

CHANNEL ROUTING

Platform-native. Not platform-generic.

Every platform rewards different behavior. We optimize for the algorithm, not the boardroom.

LinkedIn
AUTHORITY CHANNEL

Founder-Led & Employee Advocacy

We shift the focus from the company page to the C-suite. We repurpose webinars and podcasts into 30- to 60-second "lo-fi" vertical videos with kinetic typography designed for personal profile feeds.

FORMAT/NATIVE
SIGNAL/SEO_READY
STATUS / READY
TikTok
DISCOVERY CHANNEL

Social SEO & "Anti-Data" Hooks

TikTok is a search engine. We create 15- to 60-second clips targeting specific problem keywords using rapid-cut B-roll and high-contrast styling to retain attention past the 3-second mark.

FORMAT/NATIVE
SIGNAL/SEO_READY
STATUS / READY
Instagram
TRUST CHANNEL

Micro-Communities & Trust Signals

We convert deep technical concepts into Reels (under 90 seconds) and carousel breakdowns designed to trigger saves and profile visits — the two signals that matter most for reach.

FORMAT/NATIVE
SIGNAL/SEO_READY
STATUS / READY
OPERATING SEQUENCE

How we execute

Four steps from raw footage to full-funnel social presence.

STEP_01
T+00

Asset Extraction

You provide the raw material — podcasts, webinars, keynotes. No special formatting required. We work with what you already have.

STEP_02
T+01

Algorithmic Editing

We cut 90-second, high-retention clips using kinetic typography, pattern interrupts, and platform-specific pacing designed to stop the scroll.

STEP_03
T+02

Social SEO

We provide optimized captions, hashtags, and problem keywords required to rank in in-app search — turning browsers into followers.

STEP_04
T+03

Distribution Map

We tell you exactly who should post it (Founder vs. Company Page) and when — timing and source account matter as much as the content itself.

SEQUENCE_END
CONTACT / HANDOFF

Get In Touch

Ready to turn your long-form content into a high-performance content engine? Tell us what you are working with.

RESPONSE/< 24H
NEW INTAKE // READY